
At Strike Force Lures, our lures might start in the workshop, but they’re perfected on the water—and that’s where you come in. No matter how much testing we do, nothing compares to the insights we gain from real anglers using our lures in the field. Your feedback isn’t just valuable—it’s essential to everything we do.
The Power of Feedback
When we hear from anglers about how our lures perform in real-world conditions, it allows us to fine-tune our designs to meet your needs better. Whether it’s tweaking the action for a more enticing wobble, refining the shape for better casting distance, or adjusting colours to match local baitfish, every piece of feedback contributes to making our lures even better.
Details like depth control, buoyancy, or how a lure performs in specific water conditions are things we can test extensively, but real-world usage often highlights nuances we’d never see in the workshop. It’s those small adjustments—like improving a lure’s ability to stay in the strike zone longer or using durable hooks
for tough Australian conditions—that can make a big difference in your fishing success.
Staying Connected to the Community
We’ve always believed that being part of the fishing community is as important as making great lures. Whether it’s a conversation at a tackle shop, comments on social media, or feedback sent in from anglers across the country, we rely on these connections to understand what’s working and what could be improved.
Australian anglers face unique challenges, from targeting native species like Murray Cod to fishing in waters with tough structures or specific colour preferences. By staying connected, we can ensure our lures aren’t just functional but tailored for Australian fishing conditions.
Your Feedback Shapes Our Lures
Feedback helps us prioritise what anglers value most—be it action, depth, colour, size, or overall durability. It guides not only how we refine our current designs but also inspires entirely new creations. A suggestion about a different diving depth or an alternative finish can spark ideas for new products that suit a wider range of fishing situations.
Even the smallest details, like how a lure feels when cast or how it swims when retrieved, help us create lures that meet the demands of serious anglers. Every voice matters, and the more we hear from you, the better our lures become.
A Collaborative Effort
At Strike Force Lures, we see this process as a collaboration between us and the anglers who use our products. Your successes are our successes, and when you take the time to share your thoughts, you’re helping us grow and improve as a business.
We know fishing is more than just a pastime—it’s a passion. And just like you, we’re always looking for ways to get better. So whether it’s about colour patterns, swimming action, or durability, keep the feedback coming. Together, we can craft lures that don’t just work but exceed expectations.

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